Social Media Marketing’s Growing Popularity
Why use social media marketing?
Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dread or dwell upon; it is something to take advantage of!
For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to identify the direction in which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours a week on social media sites. Age 30 to 39 is the next most frequent user base of social media, with 37% of them spending 11+ hours a week on social media sites as well. While the younger age groups on these networking sites will be more interested in social status, the older groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which has become the largest social networking website to date. Facebook has over 500 million users, half of which log-on at least once per day. Among the US internet populace, 72% are members of Facebook, with ages 18-24 seeing the most rapid growth. That is 36% of this country’s internet users visit a single website each day! It would be exceptionally hard to find another channel with that kind of impact. Twitter, LinkedIn, and blogs are just a few of the other popular social networks available today, all providing remarkable accessibility to a large group of people.
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